Surviving #QBConnect

It’s hard to believe that this will be QuickBooks Connect #5! I’m excited to say that I’ve attended each & every one of them, and they have all been filled with moments of inspiration, entertainment, celebration, and memories that will last for many more years to come! As I pack my bags & head to The Bay (yes, I know the way to San Jose) this year, I thought I’d share just a few of my #ProTips on making the most of your time…

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Caffeinate/ Hydrate!

The week will be grueling! You’ll start early, end late, and be on the go nonstop. I make at least one, usually two trips to Philz Coffee each day, just to survive. You’ll also see me chugging water as fast and often as I can (for those who don’t like buying $5 waters at the hotels, there’s a Safeway within easy walking distance of the convention center).

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Bring your Dancing Shoes (and a lot of them)!

You’ll be on your feet ALL. DAY. LONG. I highly recommend bringing a few pairs of shoes to change into on different days, because if you’re like me, your boots were NOT made for walking!

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Be Yourself

Unless you can be a unicorn…then be a unicorn (and drink plenty of #UnicornLibations). QuickBooks Connect is such a great opportunity to meet with partners, small businesses, developers, and colleagues from around the globe. I’ve heard story after story over the years about new strategic relationships starting at QBC and blossoming into great partnerships. Don’t let this chance slip by. Make the most of it & make as many new connections as you can by being authentically you.

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Don’t get Star Struck

We’ve seen Oprah, Martha Stewart, Michael Phelps, and some amazingly inspirational celebrities & entrepreneurs at QB Connect over the years. I think the best lesson I’ve learned is not to go into the event assuming you know what the message will be – if you keep an open mind, you might find that it will be blown when you least expect it.

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And remember, at the end of the day, we’re all the A-List here at QB Connect – they’ve rolled out the QuickBooks green carpet for us all!

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Make time for Friends

Perhaps my very favorite thing about QB Connect is the guest list. It’s the biggest event I attend each year, and sometimes it’s the only chance to give real-life hugs to some of my favorite customers, partners, and friends. Don’t be so busy rushing from session to session that you forget to take a few minutes to enjoy being together. This community is amazing, and each of us play a part in making it better each day.

Get Your BeautyFunction Sleep

For me, I have to make choices. I can stay out late & pretend that I’m the life of the Avalara & TSheets Party, or I can get to bed, get up early for my cardio session, and actually be semi-functional each day. If you can manage both, more power to you, but for the rest of us, my advice: Take a few photos, then tweet them the next morning & nobody will know what time you snuck off to bed!

Soak it All In

I know I’m biased, but Intuit throws a greatparty! We’re here to work hard, learn hard, but play hard too. Keep that in mind as you go about your business this week. As my great-grandmother used to say, “The happiest people on earth are those who make play out of work”.

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One of my favorite memories of QB Connect was getting to lead a Power Panel session last year with an all-star line up. I had to pinch myself just a bit to make sure I was actually working & not dreaming!

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Learn from Smart People

People ask why QB Connect is always in San Jose. Well, with Intuit HQ just up the way in Mountain View, it allows us to send some amazing resources to the event to listen, learn, and interact with some of our most valued customers & partners. If I can help you get connected to anyone on your list – please let me know! My job this week is to make sure you get the absolute most out of your time with us!

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Be Scrappy

A note to my fellow Intuit Teammates: We’re the hosts here, so take the opportunity to roll up your sleeves & jump into the mix (especially if that means getting out of your comfort zone!). This week will be a success if we deliver awesome to our thousands of guests, and that may mean going the extra mile to do so. Let’s be sure we do whatever it takes to show QBC 2018 that Intuit cares (whether that means retrieving partners’ luggage, or settling for the way back seat in the jam-packed SUV – hey, just be sure you’re in good company back there!).

Don’t expect to be productive on Friday…

I suggest keeping your obligations (outside of nap taking) to a minimum when you get back from San Jose. Mark my words: You. Will. Be. Dead. Tired. Prescription for Post #QBConnect recovery: LOTS of R&R!

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Leave Them Wanting More

Finally, I couldn’t put this together without the reminder that this is Brad’s last QB Connect as Intuit’s beloved CEO. I have been privileged to serve at Intuit under this amazing leader for the past 5 years, and I consider that one of my top professional honors. As our fearless leader welcomes us all to his house this last time for QBC 2018, let’s all follow suit with his sentiment and remember to give it our all, and ensure that each & every person who walks through those convention center doors can’t wait to come back next year for more!

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Growing Tomorrow’s Small Business Ecosystem

Millennials, schmillennials! For all the bad reputations today’s teenagers and young adults get (and some for good reason), last month my friend & colleague, Valerie Heckman and I had the privilege (and yes, it was definitely a privilege) of spending a day with 13 youngsters who will be running tomorrow’s SMB universe.

A few months ago, one of my national firms, Kellogg & Andelson in Woodland Hills, CA, shared with me that each year they host a Summer Internship program where they bring in a handful of high school students from the local Granada Hills Charter High School. Lorene Dixon, the VP over Bookkeeping at the firm, who is extremely active with the school, started this program as a way to give local high school students the opportunity to spend a week inside the firm to get their feet wet, and most importantly, to come out with a sellable skill. Her dream is to one day get a resume from one of these students after they graduate from college, and come back for a job at the firm.

Traditionally, she’s used part of the week to train the students on QuickBooks. As she’s moved her own clients over to QuickBooks Online this past year, she knew that in order to provide this year’s interns with the best possible skill set, the focus needed to be on the cloud. She asked if Valerie and I would be willing to come in and present QBO – and that’s just what we did.

With Intuit putting such a high value on serving our communities through our We Care and Give Back initiatives, I was thrilled and honored to be a part of this program. As is so typical when you find yourself in any sort of service role, I know we got so much more out of this experience than we gave. As Valerie said, “I absolutely loved the opportunity to show QuickBooks Online to this eager group of teenagers. Their reactions, their questions, and the stars in their eyes reaffirmed what I already know: QBO is designed for the firm of the future. You really can’t get more ‘firm of the future’ than a group of 16 and 17 year olds that are already interning at one! It’s exciting to think about how much we’ve grown as a culture in recent history so much so that the expectations they have as they enter the workforce are far different than what mine were and I’m only a little over a decade older than them. I find it thrilling that we at Intuit can and will continue to grow QBO to fit the needs of all generations of accountants and small businesses. Can’t wait to see where we’re headed”.

I have no doubt that our “baby sharks” (as Valerie dubbed them) will grow into future small business owners, accountants, app developers, and, maybe even an Intuit BDM and Product Specialist. These kids, or young adults I should say, were not your typical high schoolers. I didn’t see or hear a single cell phone, didn’t get one hint of adolescent attitude (not even when we got on our soapbox about what they should and should NOT post on Instagram, Facebook, and SnapChat). We almost forgot we were talking to teenagers until we asked them who had a bank account and not a single hand went up.

Their eagerness was motivating even to us. When we wrapped up the day, we had several students ask us how they could become QBO certified and where they could sign up to be a ProAdvisor. I encouraged them to start building their network that very day, and told them LinkedIn should be an app on their iPhones. That afternoon as we drove out of the parking lot, Val and I lit up when we both received a LinkedIn request from one of the students…she had gone straight home and built a pretty darn impressive profile. Her job experience? Intern at Kellogg & Andelson.

For as fast as we all run, as many planes we get on and typically feel like we’re never going to catch up…it was such an amazing experience to spend a few hours with this group – thank you, guys, for reminding us how important and rewarding it is to invest in our future. Don’t forget to come find me when you’re running the world some day! Go get ‘em!

KA