Things I’ve Learned from my Publicist

In honor of this special day, a tribute to @austinnexus, one of my very favorite people in the world. Here are just a few of the many things he’s taught me:

1. Never let an editor catch you in Chuck Taylors.

2. If you eat healthy 99% of the time – you are entitled to one (1) Mocha Chip Blizzard on every trip through Baker, CA.

3. When it comes to accounting trade shows…nothing good happens after midnight.

4. There’s no such thing as too much (good) coffee.

5. Good things happen to those who follow through and take advantage of every opportunity – even if it takes longer than you think it should.

6. With the right business purpose – you can justify paying just about anything for a great pair of shoes.

7. Always look toward the future – and think about what you want your shoe closet to look like.

8. Your network and your reputation are both fragile: handle with care.

9. You can never be too prepared for a natural disaster.

10. A ride to (or pick up from) the airport can sometimes be the most treasured gift.

11. Let him carry your bags – you’ll be glad you did when you’re pushing his wheelchair in 40 years.

12. The Bellagio tram door won’t even wait for someone as important as him.

13. The best kind of bar is a raw bar.

14. It is perfectly acceptable to drive straight from the gym to In-N-Out Burger as long as it’s not more than once a month.

15. Never underestimate a 4 hour car ride through the Mojave Desert…it just might change your life forever.

Happy 50th Birthday, Mr. Publicist! May the next 50 be even better than the first…

It’s a Small World After All…

When I came onboard with XCM and Xpitax this past Summer, I was quite familiar with the XCM workflow solution itself as well as with most of the team. I had spent time with them at various trade shows, and worked with them as fellow partners in CloudSolutions Alliance. The side of the house that I was less familiar with was our Xpitax outsourced accounting services business – and the international team behind those services.

I’ve since come to learn that in addition to our team in Braintree (and the handful of remote folks throughout the US), I have the pleasure of calling another group -developers and tax professionals from our Chennai and Bangalore offices – fellow Xpitax colleagues as well.

During my first few weeks on the job, I asked a lot of questions about the international Xpitax team. Who are they? Does the same team work with one client or is it more like a call center environment? What are the conditions like in our India offices? How do our clients communicate with our team in India? I was definitely feeling a bit out of my element, and a tad unsure of exactly how to explain the way our outsourcing model really works…mostly because it was just a big unknown. Naturally, most of us don’t care too much for the unknown, so I figured if I need to sell these services, first I have to believe in the model myself – which means get educated.

Well a few weeks ago the world got a little bit smaller. After a recent trip to India, our Founder and CEO (yes, Professor Workflow himself, Mark Albrecht) addressed our U.S. team with a plea to unify our multiple offices. With that in mind, our VP of Client Services, Colleen Osborne (with some help from Facebook), created an interactive platform for our teams to communicate, share photos & ideas, and learn about each other. I’m sure some might say I’m just easily amused, but seeing photos of our team and having the opportunity to wish them a happy holiday (last month they celebrated Vinayaka Chathurthi, a national holiday in India) completely brought these people to life, and gave me a whole new perspective on this part of our company.

Just as important, it proved once again that technology can truly bridge the gap in physical miles – and even time zones. Without platforms like Facebook, the Xpitax team would still be a list of emails in our Outlook contact group “Chennai”, but with the medium to interact with them, I’ve begun to make a whole new set of friends. Likewise, without solutions like XCM, the outsourcing model of Xpitax wouldn’t be anywhere nearly as successful as it is today, where an accounting firm can track the status, open points, estimated completion date, number of open items remaining, and several other elements of any outsourced return, anytime (most firms don’t even have that much control over returns or projects inside their own firms, let alone one that is being completed by someone half-way around the globe). With Cloud-based tools like these, geography instantly becomes a non-issue, and productivity becomes the big priority.

With the launching of the new Xpitax Facebook group, I decided to post some photos from a recent company outing we had in Cape Cod, figuring it would give the India teams a chance to see some of us outside of the typical work setting. I was caught by surprise (in a great way) when photos appeared just hours later showing Colleen and a few of the folks from the team in India at the beach during her recent visit. I guess the old adage is true – it really is a Small World After All!

There’s a Whole Lotta “WE” in Team

Leave it to the Olympic spirit to remind us all just how important teamwork can be for the success of just about anything. This week, as I’ve been glued to the TV watching coverage of the Summer Games, I’m constantly reminded of one of my favorite Olympic memories: watching Kerri Strug vault the U.S. Olympic gymnastics team into history at the 1996 Games in Atlanta. While it may have been Strug who got most of the spotlight that night, it was truly a team effort from each of the other six members who equally contributed to that magical evening where the “Magnificent Seven” took the Gold medal – and captured America’s hearts.

It’s not too different in the business world.  You’ll rarely find a successful business professional without a strong team behind them, and similarly, some of the most successful individuals will gladly admit that they are only as good as their team. Nobody exemplifies this more than one of my good industry friends, Jennifer Warawa. Jennifer always impresses me when she meets someone for the first time. Instead of introducing herself as VP of Partner Programs and Channel Sales for Sage, she modestly explains that she “looks after the Sage Accountants Network”. I’ve never heard her reference anyone “working for her” – but she’ll often mention those who are “on her team”. Her approach has enabled her to create a real sense of community within her team and within the accounting industry by eliminating any sense of superiority she would have over those of us who don’t have a VP in our title.

It might be the Olympics getting to me, but I might also have teamwork on the brain as I wrap up my first month with my new team at XCM. When you join a new organization, you’re often at the mercy of your new teammates to help you get up to speed and to warn you about the land mines that loom ahead, in hopes that you’ll learn from their mistakes rather than have to make them yourself. I can’t begin to express how blessed I feel to be a part of such an amazing team, who has done just that for me. From my first few days in the office, the sense of teamwork and community at XCM was apparent. When this feeling of community is truly put into action, this will wind up impacting not only an organization itself, but also its extended ecosystem (partners, clients, prospects).

Believe it or not, before the 4” stilettos filled my closet, I used to sport a pair of soccer cleats. In all of my 10 years playing soccer growing up, I was never the most powerful player on the team, but one thing is for sure: I was a team player. One memory that I have all these years later is from an indirect free-kick scenario. While most people want to be the one to take these shots, to be the one to score the goal and get the glory for doing so, I knew that just wasn’t my role on the team. Thankfully, I also knew there is just as much value in being the set up person. So as my teammate lined up to shoot the ball into the goal (unaware that it wasn’t a direct kick, and that two players needed to touch the ball before a goal could be scored), I came running out of the backfield yelling at the top of my lungs. My antics worked. My teammate paused as I ran right up to the ball, tapped it, and yelled to her to shoot it. I turned around just in time to see her put that ball into the top left corner of the net. Of course my teammate got the high-fives for making the score, but I also got recognized for setting it up…after all, without the assist, the goal wouldn’t have counted in the first place.

What’s the big lesson there? As many of us get caught up in climbing the corporate ladder and desperately trying to get ahead, we sometimes lose sight of what really matters – teamwork. Perhaps even more important is the realization that each and every member of a team has a purpose and a value. Sometimes it’s not just the folks on the front line that deserve the recognition, sometimes it’s those in the background, quietly doing their job so well, which in turn makes those of us in the spotlight look even better.

So here’s to the amazing teams behind each leader. The Customer Service Managers who skillfully calm frustrated clients. The Support Reps who graciously answer each & every question from confused new employees. The Development teams who diligently work to add new features. And the most near & dear to my heart, the Managers who stand back and let their apprentices shine…knowing that their success is truly achieved through watching their handy work in action. One, Two, Three – GO TEAM!

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