The Social Network

After spending the first half of last week in SoCal, then jetting off to NorCal to continue a marathon of meetings, appointments, conferences, and calls, it’s safe to say that the highlight of the crazy few days was the time I had to network with friends and partners. This shouldn’t come as any big surprise, seeing as I tend to be a broken record when it comes to the value of one’s network. So on the heels of a week filled with numerous examples of just how important these relationships are – I figure there’s no better time to post a tribute to a few folks that I have the pleasure of including in my own social network…

To start, my hat goes off to Doug Sleeter, and the entire Sleeter Group team for pulling all the right people together at the 9th annual Sleeter Group Conference (one of the most successful networking shows I’ve been to this year). From Monday evening’s Keynote session featuring executives like Rod Drury of Xero (who came in all the way from New Zealand), Sage’s Himanshu Palsule, and the legendary Greg LaFollette, to Wednesday afternoon’s closing session presented by none other than Rick “The Closer” Richardson (sorry I missed it, Rick – but so happy we got to have lunch!), Doug brought out all the big guns.

For me, the greatest value in a show like that isn’t the things I learn from sessions – and isn’t the prospects that I meet in the trade show expo area. It’s all about the networking time. People always ask me how I manage to keep up with all the traveling I do, and the real answer (even when I’m as tired as I am right now) is that I just don’t want to miss out. There’s nothing better than the ability to spend 5 minutes with René Lacerte – or having the pleasure of catching up over dinner with Jennifer Warawa.

When I departed the conference, I took my networking on the road…my next day started out with one of CPAPA’s 25 most powerful women in accounting, Geni Whitehouse – someone I’ve always seen at shows, and have heard about for years, but we hadn’t had a chance to spend quality time together. As if one legend a day isn’t enough, I ended my evening with one of the only reasons to visit San Jose on a regular basis: Taylor Macdonald just might be in town. Spending time with Taylor is sort of like learning at the master’s feet. I think I turn into a sponge whenever I’m around him, hoping to soak up as much advice as possible…what a privilege I’ve had to be included in his network these past several years.

While all of this was happening, one continuous networker (who I never actually saw in person) that always adds the right color to the mix, Xero’s Community and Coffee Queen – and lover of the best color ever, Catherine Walker was a constant social media presence. People like Catherine are true examples of leveraging social media to shrink miles between a network. While I ran out of time to stop by and share a premium local coffee with her, I somehow still feel connected to Catherine as we exchanged numerous messages on Twitter.

While we can only be in one physical place at a time – we can reach the entire Twittersphere with a simple 140 characters. In my last post I declared that there’s no replacement for face time. While I firmly believe this, leveraging our social network can often create lasting impressions on those relationships we hold so dear.